A whole month to celebrate mothers
On mothers’ month, the honors are not only on their day. At least at North Shopping Jockey, North Shopping Maracanaú and Via Sul, all of Ancar Ivanhoe network, where “Spice of Happiness” campaign provides activities during whole May. Until May 31 happens a special program with classes, concerts, contests and decorative items that redeem the special moments that mothers and children experience in family during meals – as lunch at Grandma’s, coffee on the balcony, Sunday in the park and family barbecue.
According to Girlaine Caldas, marketing manager of the three malls, Mother’s Day is not just made of gifts. “We believe that emotion and love are what move the relationship between mothers and children and that is what we pass on to our customers through this campaign full of references to family moments. Therefore, we will provide many opportunities for our customers to redeem memories of these emotions throughout the month of May”, says Girlaine.
Altogether there are 36 cooking classes taught by Senac-CE with themes Mothers and Children, World Food, Healthy Diet and Gourmet Food. In the circulation areas, gardens and decorative greengrocers shall refer to the theme “Happiness Seasoning” with loving ways to express and experience the affection between mothers and children. In social networks, the best family recipes can be shared.
In addition to programming, at every R$100 in purchases customer is up to compete for three planned kitchens, five-burner stoves, refrigerators and watercoolers, plus a special gift. Expectation is that the action generates an increase of 10% in sales and 15% in the flow of the enterprises, which invested nearly half a million in campaign.