Is time to sip with Mr. Jack Daniel

Posted in : 08/05/2015 15h15 In:

For the second consecutive year, Jack Daniel’s presents to the public Drinks’ Route. In partnership with bartenders from São Paulo, Rio de Janeiro , Belo Horizonte, Recife and Fortaleza, there were created 20 unusual drinks with brand’s whiskey. The result can be seen in all participating establishments, between the months of May and June.

jack daniel

From Fortaleza, participating bartenders are Felipe Macena, from All Green’s Pub; Israel Bayer, from Orbita Bar; and João Felipe, from Butiquim Bar.

In combinations, citrus fruits very common in cocktails – like lemon, orange, pineapple and strawberry – shared space with different types of fruit and even spices. Mango, passion fruit, hog plum, and many other flavors, are mixed with ginger, cloves, cinnamon, tomatoes, macadamia nuts, pomegranate and granola. Some cocktails accompany other drinks like liquor, vermuth and blueberry – besides, of course, a generous dose of Jack Daniel’s.

According to Adriano Santucci, manager of the brand in Brazil, the process of preparing Tennesse Whiskey is what allows endless combination possibilities. “Because it contains corn in its formulation, Jack Daniel’s is naturally sweeter than other whiskeys. Allied to this, there is the process known as Charcoal mellowing which consists in smoothing in charcoal. These two factors make Jack an whiskey open to creations”.

You can check the step by step creation of the drinks on video, in website.

Harmonization: What goes well with whiskey

On June 12 (Tuesday), starting at 7:30pm, Grand Cru store  and the whiskey brand Johnnie Walker held the House of Walkers Whisky Club, a night of harmonization  with snacks and Johnnie Walker Blue Label, Platinum Label and Gold Label Reserve blends. The rate per person is R$150 (R$50 reversed in buying Johnnie Walker products) and places are limited. The menu includes smoked salmon, parma with almonds and dark chocolate .

Information: (85) 3055.7272

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